WordPress, Joomla, Drupal and many more available
Content Management Systems (CMS) have been around for a long time, primarily for blogging. WordPress has been the undisputed king of CMS for a while with Joomla and Drupal following closely behind. But CMS are not just for blogging. A CMS can be used for every type of website and, with the on-going changes with the Google Search algorithm, may soon be the easiest and quickest way to update your content.
CMS are found everywhere. Online stores, shops and sales, real estate agencies, journals and magazines, brochures, expert advice and knowledge sites, forums and social networks, and blogs such as this. Quick and easy to use, CMS cut costs and maximise brand visibility using customisable themes and easily-updated content.
CMS have a whole range of benefits for the web designer/developer as well as to the client and user:
CMS are built and developed by a whole range of professionals ensuring that the final product offers a well-organised, solid infrastructure for the web designer to build upon using a theme or child theme.
A sure way to bring down development costs for your client, themes and child themes offer a way of styling your website to your designs easily without touching the CMS infrastructure. This gives you more options about how your website will look as you do not have to worry too much about functionality. You can focus on making the website attractive and inviting to users. Themes can remain untouched when updating content.
New posts, articles and pages are easily updated without professional intervention. You do not need technical knowledge as you do not touch the CMS infrastructure, theme or child theme. You can insert photos and text with the minimum of fuss, presenting your readers (and search engines) with fresh content so that they come back time and again.
Thanks to the highly flexible nature of CMS, plugins can be easily downloaded and installed to protect your site. This is in addition to the username/password protection already included. Also your posts and comments are not stored in the CMS itself but in an SQL table which has its own password security. Illegal access is easily prevented with a few simple steps.
A CMS is far less likely to ‘break’ than a traditional website and maintenance is minimal reducing the cost for clients employing designers or developers. Your website will still need maintaining but costs are cut drastically.
Custom metadata for every page, post or media is effortlessly applied, allowing you to play with titles and keywords to give your website maximum visibility to search engines. This gives you an edge in your marketing strategies to drive traffic to your site.
Integration with Social Media
There are many plugins available for all different functions, however, the best are to link your website with your social media accounts. Show your Twitter or Facebook feed on your website. Publish your blog post and have your social media feeds automatically tell the world. Also have links from your website to your Google+ or LinkedIn pages and viceversa.
Newsletters and Mailing Lists
Have your website’s users sign-up to your newsletter or marketing emails with a simple sign-up form on your website. Inform your customers of your latest offers and promotions, company news and updates, or articles about your industry. Send your marketing emails to your customers driving them back to your website, increasing traffic and sales.
A Dead Cert
There is little doubt that a Content Management System is the way to go with almost every website. It’s up to you which you choose whether one of the most popular – WordPress, Joomla or Drupal; or you may want a CMS for a specific reason such as Magento for eCommerce (WordPress et al also have eCommerce options). There are many CMS out there other than those mentioned here. Find the one best for your needs. If unsure which one is best for you, speak to your web designer for more information and how a CMS can help you build the website of your dreams.