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You are here: Home / Testimonials / Case Study: The Racking Inspector

Case Study: The Racking Inspector

Racking Inspector website by DesignWrite

Company: The Racking InspectorThe Racking Inspector logo
Client: Paul Jackson
Description: The Racking Inspector provides professional, independent racking inspection services to ensure safety for employees and that companies comply with current health and safety legislation.
Issue: The Racking Inspector is a new business without brick and mortar premises. Paul wanted to create a virtual store front to represent his company. Paul plans on providing informative content helping employers comply with health and safety legislation and a means to contact him and engage his services.
Solution:
  • WordPress CMS – Paul can add news articles himself
  • Genesis Framework – less development time, lower costs for Paul
  • Contact facility – new clients can easily get in touch
  • Email capture facility – add readers’ email addresses to Paul’s mailing list
  • Content proofreading – check there are no typos, grammatical errors and content is easy to read
  • Content optimised for search engines – ensure key words and phrases are prominent for search engines
What we did:

We discussed what Paul would like as part of the design of his website – the colours he wanted, what he wanted to be able to do. We provide Paul with other options available to him and encouraged him to write new content on a regular basis to help rank higher in search engine page results.

We put together a wireframe of the design and a style guide for the website with which Paul was pleased. We developed the theme for Paul’s website using the Genesis Framework and added the content Paul had written.

A report was produced to show our progress with the website development including screenshots. We purchased Paul’s chosen domain name and a hosting package on Paul’s behalf.

Benefits:
  • Paul can add content to the website himself if he wishes
  • The Racking Inspector is a small company with limited funds – using the Genesis Framework allowed us to drastically reduce development time and lower costs for Paul while still producing a premium quality website
  • Paul’s virtual store front is a hub for new and existing clients to:
    • find information about racking safety and new legislative updates
    • comment and ask questions
    • find out more about the company
    • contact Paul and engage his services
Read The Racking Inspector’s testimonial by owner, Paul Jackson

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