Case Study: The Racking Inspector

Racking Inspector website by DesignWrite

Company:	The Racking Inspector
Client:	Paul Jackson
Description:	The Racking Inspector provides professional, independent racking inspection services to ensure safety for employees and that companies comply with current health and safety legislation.
Issue:	The Racking Inspector is a new business without brick and mortar premises. Paul wanted to create a virtual store front to represent his company. Paul plans on providing informative content helping employers comply with health and safety legislation and a means to contact him and engage his services.
Solution:	WordPress CMS – Paul can add news articles himself Genesis Framework – less development time, lower costs for Paul Contact facility – new clients can easily get in touch Email capture facility – add readers’ email addresses to Paul’s mailing list Content proofreading – check there are no typos, grammatical errors and content is easy to read Content optimised for search engines – ensure key words and phrases are prominent for search engines
What we did:	We discussed what Paul would like as part of the design of his website – the colours he wanted, what he wanted to be able to do. We provide Paul with other options available to him and encouraged him to write new content on a regular basis to help rank higher in search engine page results. We put together a wireframe of the design and a style guide for the website with which Paul was pleased. We developed the theme for Paul’s website using the Genesis Framework and added the content Paul had written. A report was produced to show our progress with the website development including screenshots. We purchased Paul’s chosen domain name and a hosting package on Paul’s behalf.
Benefits:	Paul can add content to the website himself if he wishes The Racking Inspector is a small company with limited funds – using the Genesis Framework allowed us to drastically reduce development time and lower costs for Paul while still producing a premium quality website Paul’s virtual store front is a hub for new and existing clients to: find information about racking safety and new legislative updates comment and ask questions find out more about the company contact Paul and engage his services
	Read The Racking Inspector’s testimonial by owner, Paul Jackson

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