WHY?? Because of what we see happening all around us.
Go and sit in a coffee shop, the food hall in a shopping centre or in the pub. Even if people are in a group, someone is accessing the web through email, posting a tweet, uploading photos or surfing the web.
What does it mean to have a responsive website?
Let’s get this clear. A responsive website doesn’t just shrink down the website’s elements to fit the screen.
It’s about ensuring the visitor receives the same positive user experience on every device they use to access your website.
It may include responsive logos, changing images, larger buttons, taking into account swipe gestures, taking advantage of audio and video opportunities.
A lot of work goes into making the final user experience the best possible.
37.1 million people in UK access the internet on at least one mobile device.
How do you surf the net?
Every one of these people are accessing the internet using devices from different manufacturers.
There is no real standard screen size. Desktops can be anywhere from 18 inch to 27 inch. Laptops from 11 inch to 17.4 inch. Tablets from 6.5 inch to 10.4 inch. Smartphones from 3 inch to 6.4 inch.
And we must design a website that looks great on every single one of these devices. It’s a no-brainer. Your website must be responsive.
Whether you use the internet for business or pleasure, you will do so either using a desktop computer, a laptop, a tablet, or mobile phone. Usually a combination of all of these devices.
If you have a website that is not responsive you are actively obstructing users’ access to your site. You cannot force users to use only one type or size of device.
If someone accesses a website that isn’t responsive and doesn’t display properly they may think, “Oh, I must remember to look at that at home.” I know I have thought that to myself.
But I also know that I would have forgotten all about visiting the non-responsive website by the time I arrived home.
Nines times out of ten, I would have looked for an alternative website that displays correctly and I can use to effortlessly find what I want.
The ever changing web
With the fluid nature of life and the vastness of the internet, you cannot afford to lose traffic and business through something that is easily preventable. You must provide a user-friendly experience for everyone no matter what device they are using to visit your site.
We access the web using devices of varying screen sizes – phones, tablets, laptops and desktop computers. As internet surfers, we want every website to display correctly and to help us easily find whatever we want. If the website doesn’t display correctly or meet our expectations, we move on.
As website owners, we cannot afford for visitors to go elsewhere when we could have easily prevented it by having a responsive and user-friendly website in the first place.
If your website is not responsive or user-friendly, you are stopping people accessing your site. Either get a new website or have your current website made responsive.