Do you need a website for your business? Yes!
A website is a useful tool to increase your number of customers and make you money. Here I explore the top ten reasons why you you need a website from raising awareness of your brand to reaching a global audience.
A website can be a powerful means to take control of your company’s online presence and leverage the internet to work for you.
It doesn’t matter if you are a company, not-for-profit organisation or a sole trader, here’s why you need a website:
1. Central hub for customers to come to you
You may work from home or have a chain of stores but you need one place which everyone can access to buy your products or services, or to simply find out more about you.
A website is your answer. Your website should have all the important information your customers, investors, employees and anyone else with an interest want to find.
2. Advertise and sell products or services
This is a no-brainer. It doesn’t matter if your products are digital or physical, or if you are selling a service, you can sell everything and anything on the internet.
Instead of answering a thousand questions about your products, answer them once on your website.
Advertise your products, promotions, offers and the latest update on your website. Enter the information once and reach thousands, if not millions of people.
3. Personalise – sound like real people
Your website is where you can humanise your company. This is especially true for larger companies. Customers like personal service.
Use employee photos on your website to remind customers they are dealing with real people.
4. Demonstrate knowledge and be an expert
Simply having a website doesn’t get people to trust you. A website is a tool to demonstrate your knowledge and expertise. How you do this up to you. Many businesses use a blog for this.
Blog posts or articles usually talk about areas or aspects of the business. Sometimes offering free advice or where to find information.
5. Raise awareness, build confidence
Your customers’ impression of you is one of the main reasons why they buy from you. Having a professional website will help raise awareness of your brand as well as helping to build confidence and trust in your service.
6. Answer questions before asked
Your website gives you the chance to take control of what your customers know about you. An effective About page can humanise your company as well as offer interesting facts and insights about your company.
You may also spell out the terms of your service including item descriptions, loyalty programmes, delivery and returns.
7. Not having a website may lose you business to those companies who do
With the internet becoming more tightly entwined in our every day lives, people expect a company to have a website.
If they are looking at two equally-matched competitors who would they choose? The one with a website or the one without?
8. Websites are available 24/7
You have to sleep. Your employees will have holidays or may be off sick. Trading laws restrict your opening hours.
A website never sleeps and isn’t restricted to when it can trade. Access to you or your products is available 24 hours a day, 365 days a year. You are always open for business.
9. Search – 91% of people search online first
Most people now search online rather than looking at traditional telephone directories. The search engine giant Google, averages nearly six billion searches every day globally.
As more and more people turn to online search, it is more important now than ever that you have an internet presence. Having a website is the way to go.
10. Reach an international audience
Remember the internet is not restricted to your town or city, region or country. The internet opens your business to a global audience. It offers you the opportunity to trade with people and businesses around the world.
Depending on your products or service, you may be able to make money globally.
Every business or organisation should have a website. Your website is a central point that all your customers, located near or far, can find you and your products every day.
If you don’t have a website, please consider getting one. Hire a web designer, write regular content. Open up the world of the internet to fuel your business.
With a professional website and effective marketing, you open up a new stream of revenue from an international audience.